Branding Objectives
Lab’s brand identity was developed to support the firm’s business objective: to stand out as an agile, service-oriented and design-focused specialist in life science architecture. It was intended to capture the spirit of innovation, expertise, collaboration and precision that is the foundation of scientific research. It seeks to convey the entrepreneurial energy, the cutting-edge techniques and specialized knowledge of the firm.
Design and Production
Typefaces The logo was created using the Herbert Bayer-designed P22 Bayer Universal as well as Trade Gothic Light.
Text content on the website and in company stationery uses Droid Serif – a font designed for comfortable screen reading.
Print Production Business cards printed on Mohawk Superfine paper, manufactured with windpower and Green-e Certified.
Website WordPress-powered, custom theme developed for lab.
Consultants
Lauren Rosano, Creative Director
William Reed, Logo Designer
Print Centre, Needham, MA, Business card production
